Evaluation Question 3

Audience Feedback

For my audience feedback I used various methods to gain comments about both my print work and video work.

For my video feedback I conducted a focus group via Facebook and asked everyone to view my trailer which I linked and asked them to give me feedback by answering these questions - 

What genre do you think my products are?
What makes you think this?
How have I met your expectations of this genre?
Have I used archetypal characters successfully?
How do you feel when you watch the trailer?

I think this audience is relevant to my product as they are in the age range of what my film is aimed at and are also big fans of going to the cinema and watching films. I've also asked a mixture of males and females in my focus groups to make my feedback more reliable as I am aiming at a mixed sex gender group as the horror genre can apply to any gender.

Looking back at my audience feedback it has gave me the reassurance that I have fit the requirement made to achieve a horror film, although maybe if I were to start again I would add a bit more 'supernatural' elements, to give it that paranormal feel to it. My audience understood it was a horror film but there was a couple that responded saying a thriller as well which I found intriguing as I was mainly just aiming for horror but this has gave me confidence as to expand my audience if this were to be the case.

Going more in depth with cinematography many of my feedback mentioned the black and white editing that I used in various shots throughout my trailer which was in reply to why they thought my film genre was horror. This shows how I have successfully used this editing to achieve my films genre and the dark tones show the dark grim element which are needed to achieve a horror genre. A with my soundtrack, practically all my feedback mentioned how the music set the tone of my film as it was "creepy" and "sinister", these words fit perfectly in the semantic field of 'horror' which shows another example of how I have achieved the genre.

I also sent an A4 image of my movie poster and magazine around my college in order to gain feedback from my peers as well as the additional feedback from my lecturers.

After receiving the feedback for my print tasks, it allowed me to make amendments to both my magazine cover and poster in order to appeal to my audience and make my print work appear more professional looking within its field.

For my poster, said that my image worked really well as even though it was simple, it was really effective and achieved the horror theme. The only critical response that i got was to take the editing out of the movie title, which I used the 'blur' effect on. They thought that it took away the simpleness which I was trying to aim for in my poster and was distracting them from the main image. Therefore I changed the text and removed the effect in which I agreed looked much better and more professional.

For my magazine they said overall that it was good and liked the layout of my cover, especially how I have set out my main headline. However, for my critical feedback which I was given even though it was on small features in my magazine it is essential parts that build up to overall make my magazine cover look appealing and convincing to my audience. Changes included to make my highlighted shape and essential information smaller as it was taking up too much room and distracting them from more important features on my magazine. Also, many replied saying that I should move the text from my main headline so that it isn't touching my models face. I thought this feedback was extremely useful and has helped me loads through the development of my magazine.

The overall reaction that my audience got was exactly what I was aiming for, mostly them all being curious to know what happens in the film. This would also relate to my movie poster as  never put much detail into it which intrigued my audience into wanting to see the film for themselves to find out what happens.

Towards the end where I was happy with both print tasks I asked for the final time what my audience thought of the overall products. I had so much more positive feedback which made me feel confident with my print tasks and satisfied.