For part of my evaluation a have done a prezi
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As I myself enjoy watching horror films, I have used this to create my own ideas (with the help of other films) to design and create my own horror.
One of my conventions I have used is in the first frame that is shown at the very start of my trailer which is the production company in which my movie it produced by. I think that it makes my film look professional leaving a first good impression on the viewer who is watching it. Also the style of font I've used for "ARTIC PICTURES" is quite old fashioned which can apply that this production company is quite classical and has been running for a quite a long time, making it a reliable production company.
Also the 'type writer' style text I've used in my movie title fits in well with what my film is about, it reminds me of text that you would see when looking at computer data, and I think that works well with the technology approach I am making towards my film as it involves video recordings on a mobile phone. Also I have used the 'play' button symbol to replace the letter 'A' as i think it looks makes the title seem more creative and clever and also refers back to what my movie is actually about.
Using shots from behind creates a sense of someone being watched. This is what I have used in one of the frames in my trailer. It is also the first time this character (cover model for poster and magazine cover) is being introduced. I think it creates a sense of mystery as the audience may not know that just yet and would be intrigued to know who she is and if she actually is being followed or watched by someone. As it is quite a wide shot, you are able to see more of her whereabouts, which is in a forest which is a common area of where a horror could be shot at. The light coming from amongst the trees creates a bright glowing effect which could signify a paranormal feel to the shot. It could also represent the open space around her, showing that the place is completely isolated from the world and no one knows where she is.
I've used POV shots to position the audience in the characters view making them feel involved in the movie as they are finding out with the character together whats happening. Using it to show the mobile phone which has just been mysteriously posted through the door, we get a clear view of what it is and can be easily recognised by the audience as with them being a young audience, will have mobile phones just like it therefore can relates more to the situation as they know the main features of a mobile phone such as photographs, text messaging and of course video clips.
I've also included extreme close up shots on several frames, one of them being of the missing poster which is one of the many props used in the trailer. I've created the effect of the camera zooming more into the image through a series of cuts until its main focus is of the girls eyes. I loved this effect as I thought the closer you got to the girls face, the more it has an effect of how you feel about her. Many people may feel uncomfortable about how close she is, some might be pulled in and make a connection with the character and also be intrigued to know what has happened to her. It also creates an illusion that the girl is specifically looking at you, making the audience feel targeted by her which may leave them feel intimidated by her stare. This is exactly what I want them to think when watching the trailer as it pulls them in to the story, maybe even making them feel that it is their fault, but it could also leave a creepy image in their head even after they have watched the trailer as the girls stare can be very daunting and unforgettable.
With the use of black and white editing it makes it look like all the life has been sucked out of the frame. I have also only used it on shots that are in the woods as I feel it can resemble a flashback of an event that has happened. I was influenced by film 'American History X' where the past is played in black and white which represents the age of the event which could also signify another reason why I used this effect. I also think the B+W editing can show the darkness of the shots I have taken. In one of the frames I have taken a low angle shot in black and white which enhances the darkness of the girls face and her surroundings. The only bit of light you can see is the spaces in between the tree branches. I think this creates a trapped effect as the tree branches could represent bars in which the girls is trapped behind and there is no way to get out.
Another shot I have used is a high angle shot which allows my audience to look over at what the character is looking at. Here we him comparing the image on the missing poster to the image which is found on the phone which indicates that this may be the missing girls phone. It could bring a sense of hope to know that they may still be a chance of her being found as they could trace her from the evidence on the phone, but it could also suggest that this is her remains of whats left.
As we see a video recording of the girl I have used a handheld camera effect as it makes it looks more realistic and the that the video is being taken by the girl in the frame. Her make up shows her worn out face and that she is exhausted about what has happened and she looks anxious about what is going to happen next. With the use of make-up i have made her lips looks really dry and chapped as it creates a very grim and lifeless approach towards the girl.
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