For my brief I have chosen to do a promotion package for a new film. This will include a teaser trailer, a film poster and a magazine cover. The chosen genre for my film is horror as I think this genre is extremely popular, especially for my chosen audience which is aimed at both male and female aged 15-25.
I have chosen this as my target audience as they are young and the majority of them enjoy going to the cinema frequently in their free time. With the use of diversion, the audience can feel emotionally scared for the characters in my trailer and are mentally trying to save them or come up with a scenario which may help them defeat the evil building a relationship with my trailer and try to become involved with the situation that is occuring. When building a personal relationship with my audience from my trailer, it could be discussed with their friends, who would most likely be their age
Going back to my film’s chosen genre, I think that horror is more exciting and appealing the viewers as their main intention to watch a horror film is to be scared, which is what I want to achieve. In order to do so I must make sure that the use of props, makeup, settings and music all fits in with the ‘horror’ theme.
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